In The News

SEMA Selects Illumaware President to Deliver ACES and PIES Presentation at SEMA 2006

June 20, 2006 - (Wake Forest, NC)

SEMA’s Vice President of Technology Alise Miner has selected Illumaware President Adrian Klingel to deliver an “Ecommerce 101” presentation on the subject of aftermarket product information standards at SEMA 2006 in Las Vegas. Klingel will cover issues much like those presented in his July 2006 Aftermarket eForum presentation in Chicago, with a special focus on the performance and accessory segment.

Klingel sits on both the PIES and ACES subcommittees of the SEMA Business Technology Committee, and is a frequent speaker at industry functions on the topic of aftermarket product information, data standards, and how accurate data supports business automations and stimulates unit sales in both store and internet settings.